What They Say
Leaders and practitioners who have worked with the Five Mindsets framework — in their own words.
Novo Nordisk
Michael is one of the very few leaders who can make strategic design thinking actually work inside a large organisation — not as a workshop, but as a genuine operating capability that changes how decisions get made. He creates clarity where others create frameworks. People trust him because he has done the work himself — at Amazon, at Novo Nordisk, at Ørsted — and they know it.
Michael didn’t arrive with a pre-packaged framework. He understood our context and helped us build the methods into what we were already strong at. We worked through projects across insurance, finance and industry — and the ability to put the customer experience at the centre was consistently what set us apart. It’s still something I draw on.
Want to understand how the Five Mindsets approach was built — and where it came from?